Social Media For People Who Hate Social Media: rethinking your marketing game
Most people don’t love social media. But social media can be a vital tool in building our brand relationships as well as growing our businesses.
And even though we know this, many business owners dread social media and want to outsource it ASAP.
Social media is a tool for your business. And just like with any artisan a tool in one person's hand can be a graceful expression and in a novice, it can be a device of destruction.
You know your business, brand, and audience better than everyone else. Therefore you know the type and tone of relationships that your audience wants. Use that to your advantage.
Don’t worry about the latest optimizations, and specs and all of that jazz. Start with the basics: you, your audience, and the tool called social media.