Sales: How To Get To “Yes” Faster

The number one goal for most marketers and business is to get to the buy as soon as possible. But going in for the money is the number one thing not to do with your consumer. We all know that the exchange of money is part of the deal, but buying triggers the pain centers in the brain. So going for the money is literally like stabbing your audience in the chest.


Instead of going in for the kill, I mean the sale, switch up the game and have your audience want to give you their money. 


How do we do that? 


By selling the transformation. We aren’t selling the product or service. We aren’t selling the work that has to be done to make the product or service viable. We are selling the happily ever after. So that when all of the work is said and done- this will be the life, success, body ( insert your results here) your audience will have. 


The truth is your audience already knows how to buy, where to buy, and how much it will cost them. The logistics of how to make the transaction happen they know. 

Talk to them about the happily ever after and how real it can be for them and you will get to your “yes” fast.


Summer SalesAli Craig