Planning: what is your income stream really like
With almost every business following a launch funnel model (which by the way stop- it’s dead) our business’ income streams are less than consistent. Good planning aside knowing that there is little hope of income coming in when shit hits the fan, you can begin to see why - variety is the spice of life.
No matter if your income streams are following the retail model or launch funnel perspective, you better have more than one income stream. Ideally, you want 7 distinctive income streams so that you can maintain financial stability no matter what is going on in the world.
Personally, I have eproducts, private mentoring, certifications, product line, television projects, design work, events, and publisher royalties.
When you are able to define your income streams you can begin to focus on how to best make them into thriving year-round rivers. You stop looking at the pieces and you begin to look at the entire landscape of your business.