Mindset: the social proof head game

The idea of creating social proof for most entrepreneurs is like asking them to cure cancer. And let’s be honest, most would rather cure cancer.

The truth is that creating social proof seems a bit narcissistic. Shouldn’t it organically happen? And if I am as good as I think I am won’t may audience share my message for me? The answer to that is…


Creating effective social proof for your business has nothing to do with you. And you can’t judge what is valid and effective from your expert eyes. Your audience are novices in your industry and they don’t know what they don’t know. It is your job to create little snapshots of social proof to educate your audience as well as entertain them. 

Now you may be thinking how do I do that. My business is so unsexy and Instagram worthy. 

And then may I remind you of the social media video of the toddler seeing Christmas lights and decorations for the first time at Costco. 

Costco did nothing special. They just had their fake trees, and inflatable Santas, and all those sparkling lights up for people to buy. But to this toddler, it was jaw-dropping and eye-opening - literally. 

Your audiences are just like this toddler and you need to be the good parent pointing out to them all the details and surprises that abound. 

And that is why creating amazing social proof has nothing to do with you.

Ali Craig