Experience-Based Marketing Why We Still Love Show And Tell
The idea of experience-based marketing tends to confuse people. They love the concept intellectually, but execution-wise you get the head cock similar to the one your dog gives you when you ask them to roll over.
Experience-based marketing is basically an adult show and tell. And just like in the show and tell the best ones were where you were able to taste the cookie, pet the dog, or play around on the firetruck. It is these types of experiences that your audience wants to have with your brand.
Be creative and remember all you are doing is bringing something to show and tell for your audience. That’s it.